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Industries

Every category leaks differently.

We start from how your product actually moves: who handles it, where it gets diverted, what the regulator asks for, and what your labels are made of.

FMCG and household careFood and dairyPharmaceuticalsTobaccoAgrochemicalsAuto parts and lubricantsPublishingPaintsConsumer electronics
By region

Two markets, different priorities.

Every industry leaks differently, and so does every region. Here is what brands bring us most, in order.

Global South

  1. CounterfeitingFakes sold as your product, in every industry.
  2. DiversionStock sold outside its market or channel.
  3. Return authentication for distributorsProve each returned unit is one you shipped.
  4. Connected packagingConsumer deals and promotions, unlocked by a scan.

Latin America, Africa, the Middle East and most of Asia.

Global North

  1. Channel diversionProduct leaking into unauthorized channels and grey markets.
  2. Security-enabled labelsNext-level authentication on security labels.
  3. Consumer returns fraudStop fakes and swaps coming back as returns.
  4. Connected packagingFirst-party data from every scan.

North America, Europe, Japan, South Korea, Australia and New Zealand.

FMCG and household care

Fakes and diversion hide inside distributor tiers.

FMCG faces every problem on this page. Products pass through C&F agents, super stockists, distributors and wholesalers before a shelf, and these two cost the most.

Talk to us about FMCG
Top two problemsCounterfeiting first, then diversion across regions and channels, including below-MAP selling online.
Where Idanta fitsLine enrollment on high-volume SKUs; test-buy tracing to the distributor.
Who scansField sales teams, distributors during audits, consumers.
Food and dairy

Fake food travels in a trusted brand’s pack.

Adulterated and counterfeit food products keep turning up in food safety raids in India, often in copies of trusted brands’ packs. Some reach shops through licensed distributors at the genuine price.

Talk to us about food and dairy
Main leakAdulterated and counterfeit food products sold in copies of trusted packs.
Where Idanta fitsFlexible packaging, tubs and tins, enrolled at the converter or on the filling line. A copied pack fails the scan.
Who scansRetailers, distributors and consumers.
RegulationFSSAI runs special surveillance drives against adulterated food, and is tightening the rules on how substitutes can be named and sold.
Pharmaceuticals

A printed QR code can be copied. The label’s fingerprint cannot.

Regulators increasingly require serialization and QR codes on packs. A serial number proves a code exists, not that the pack is genuine.

Talk to us about pharma
Main leakCounterfeit packs carrying cloned, valid-looking codes.
Where Idanta fitsLabel-printer enrollment, so no new camera enters a validated packaging line.
RegulationIndia requires QR codes on its top 300 drug brands and extends them to vaccines, cancer and narcotic drugs from July 2027 and antimicrobials from July 2028. The US DSCSA requires unit-level tracing, and Indonesia, Malaysia and China run their own schemes.
Who scansPharmacists, distributors, patients.
Tobacco

Illicit trade looks exactly like the real pack.

High taxes make cigarettes a prime target for counterfeiting and smuggling, and printed cartons are easy to reproduce.

Talk to us about tobacco
Main leakCounterfeit and smuggled packs in retail.
Where Idanta fitsCarton enrollment at line speed; field force verification.
Who scansBrand field teams, enforcement partners, retailers.
Agrochemicals

A fake input costs the farmer a season.

Pesticides and seed treatments sell through dense rural dealer networks where fakes and diverted stock are common.

Talk to us about agrochemicals
Main leakCounterfeit and spurious products at the dealer.
Where Idanta fitsPolymer and paper label enrollment; dealer and farmer verification by phone.
RegulationIndia’s Insecticides (First Amendment) Rules, 2025 make QR codes mandatory on insecticide labels.
Who scansDealers, agronomists, farmers.
Auto parts and lubricants

Fakes even reach authorized dealers.

Filters, bearings and lubricants are copied at scale, and some fakes move through dealers who also carry genuine stock.

Talk to us about auto parts
Main leakCounterfeit parts and diluted lubricants in the aftermarket.
Where Idanta fitsLabels and cartons on parts today. Bare metal surfaces are in engineering evaluation.
Who scansMechanics, fleet buyers, dealers.
Publishing and education

Textbooks cross borders the publisher never intended.

Regional pricing makes textbooks a classic gray market product, resold online in higher-priced markets.

Talk to us about publishing
Main leakInternational editions diverted into the US market.
Where Idanta fitsCover enrollment at the printer; test-buy tracing to the shipping channel.
Who scansChannel compliance teams, returns desks.
Paints and building materials

Business-to-business stock drifts into retail.

Project and contractor channels get different pricing from retail, and counterfeit cans undercut both.

Talk to us about paints
Main leakCounterfeit retail packs; B2B stock appearing in retail.
Where Idanta fitsLabel enrollment on cans and pails; contractor and dealer scans.
Who scansContractors, dealers, consumers.
Consumer electronics

Returns and warranty claims on units you never sold.

Electronics attract counterfeits, swapped returns and warranty claims on gray market imports.

Talk to us about electronics
Main leakReturns fraud, warranty abuse and parallel imports.
Where Idanta fitsBox and device label enrollment; returns desk verification.
Who scansService centers, returns desks, retailers.
FAQ

Industry questions

Which industries does Idanta work with?

Any industry that ships labelled or cartoned products through distributors: FMCG and household care, food and dairy, pharmaceuticals, tobacco, agrochemicals, auto parts and lubricants, publishing, paints and consumer electronics.

Is the problem the same in every region?

No. In the Global South, counterfeiting comes first, then diversion, return authentication for distributors, and connected packaging for consumer deals and promotions. In the Global North, channel diversion leads, then security-enabled labels, consumer returns fraud, and connected packaging that captures first-party data.

Does Idanta work on metal parts?

Labels and cartons on parts work today. Fingerprinting bare metal surfaces is in engineering evaluation and is confirmed case by case before you commit. Printed aluminum tins are already proven.

Can Idanta help with pharma QR code mandates?

Yes. Idanta works with the barcode or QR code you already print, so you keep your compliance workflow and close the cloning gap.

Next step

See it on your own label.

For brands

Watch your own product get fingerprinted and verified, live.

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