Protect what you’ve built, one unit at a time.
Your systems record what should happen to a shipment. Idanta proves what actually happened to each unit, with the labels you already print.
Five leaks a batch code cannot stop.
Counterfeits in your channel
Fakes reach customers under your name. You cannot prove authenticity at the point of sale.
Gray market diversion
Stock meant for one channel or region shows up below MAP on a marketplace, and authorized partners lose trust.
Returns fraud
Distributors and consumers send back used or fake units for credit and refunds. Without unit identity, every return looks legitimate.
Warranty abuse
Counterfeit units are claimed under your warranty, and you absorb the cost.
Blanket recalls
Without knowing which units went where, a recall pulls everything in the batch.
Public companies flag it as a material risk
HP, Crocs, Cricut, Callaway Golf and Amer Sports name gray market sales or unauthorized resellers as risks in their SEC filings.
Same leak. Two outcomes.
Distributor A receives stock meant for retail and sells it to a marketplace reseller instead. Here is what the brand can do in each case.
- 1. ManufactureOne code per batch. 100,000 units may share it.
- 2. DistributeStock moves through C&F agents, super stockists and distributors.
- 3. DiversionDistributor A sells to a marketplace reseller.
- 4. Price collapseMonitoring tools flag sellers below MAP. Source unknown.
- 5. InvestigationTest buy shows a batch that shipped to many distributors.
- 6. ResultDistributors deny it. Enforcement fails. The leak continues.
- 1. EnrollEvery label becomes a unique identity at the line.
- 2. DistributeEach unit is linked to the distributor it ships to.
- 3. DiversionDistributor A sells to a marketplace reseller.
- 4. Price collapseMonitoring tools flag sellers below MAP.
- 5. TraceOne test-buy scan: shipped to Distributor A on 12 May.
- 6. ResultEnforce the contract, stop shipments, act with proof.
What counterfeits and diversion cost you.
Companies can lose up to 30% of their revenue to counterfeits. Every fake you stop is a sale that can come back to you. Move the sliders to see what is at stake for your brand.
What counterfeits cost you
Illustrative only. Your numbers depend on category, markets and channels.
Counterfeit sales = annual revenue × share ÷ (1 - share), valued at your price. At 10%, 1 in 10 units sold under your name is fake. Sales you can add = counterfeit sales × the share you recover.
What you lose to the gray market
Illustrative only. Your numbers depend on category, markets and channels.
Margin lost = revenue × share diverted × discount. What you can save = margin lost × the share you recapture.
From counterfeit signals to actionable insights.
We combine scan signals with your supply chain data and public data to get you to the root cause.
Every scan is first-party data.
When consumers verify a product, you learn who bought it, where and when, with no cookies and no retailer in between. No new packaging needed.
First-party data
Who bought, where, when and how often.
Personalized offers
Content and rewards triggered by the scan’s location and the customer’s history.
Feeds your CRM
Scans flow into your loyalty, NPS and rewards programs.
Closed-loop attribution
Tie in-store purchases to campaigns and measure what drives offline sales.
Prove it on your line before you pay.
See it on your own product, start with a 60-day free-look period, then decide. If it does not work for you, the agreement is void.
- Step 1
Live demo
We show you Idanta on your own product: enrollment, phone verification and the trail each unit leaves.
- Step 2
60-day free-look period
Sign the commercial agreement and start on one line or plant, with a 60-day free-look period.
- Step 3
Keep it or walk away
If it does not work for you within the free-look period, the agreement is void. Otherwise, roll out at your pace.
Questions buyers ask
How do brands trace diverted products today?
Mostly by guesswork. Brands buy the product from a marketplace and read the batch code, but one batch often ships to many distributors, so the source cannot be proven. With unit-level identity, a single test-buy scan names the distributor and the ship date.
Do we have to enroll our whole production to start?
No. For a diversion investigation you can enroll a few hundred units going to a suspected distributor, then test-buy and scan. Full-line enrollment comes later, once the value is proven.
What do our distributors and retailers need?
A smartphone and our app. There is no reader to buy and no change to how they receive or store stock.
We already print QR codes for a regulatory mandate. Does Idanta replace them?
No. Idanta works with the barcode or QR code you already print, so you keep your compliance workflow and close the cloning gap.
Who owns the scan data?
You do. Scan data (unit, time, place, device) belongs to the brand and is used only to run your program.
What does it cost to start?
We start with a live demo on your own product. If it fits, you sign a commercial agreement with a 60-day free-look period. If it does not work for you within those 60 days, the agreement is void. Pricing depends on volume and scope.