Every physical product deserves an identity.
Software knows every user and every device. It still cannot tell one bottle of shampoo from the next. We are fixing that, starting with the label already on the product.
People have been filling the gap.
Today, workers scan barcodes, resolve exceptions and correct errors with their own judgment. They make up for the fact that a product has no identity of its own.
As AI agents take over more supply chain decisions, that human judgment leaves the loop. Agents that see SKUs instead of units will make errors that compound at scale. Just as Okta brought identity to users and software agents, Idanta brings identity to products, so systems can act on verified physical truth.
Four co-founders. 85+ years of building.
Mahesh YellaiCo-founder and CEO3x entrepreneur. Last startup acquired by Pegasystems (NASDAQ: PEGA). Former CPO at TrusTrace, a supply chain traceability leader, and former Head of Product at HighRadius.
IIT Madras · ISB25 years of experienceLinkedIn
Ravi UppalaCo-founder and CPOAI product leader. Former Microsoft. Former VP of Product Management at Prophecy.ai, a growth-stage agentic AI data preparation and analysis startup.
IIT Madras · UMass Amherst25 years of experienceLinkedIn
Dr. Mohan RavichandranCo-founder and CTOAlgorithm designer, data science leader and mathematician. Computer vision expert. Former Director of Data Science at a tech startup and former associate professor.
IIT Madras · Univ. of New Hampshire16 years of experienceLinkedIn
Yash MahendraCo-founder and CROZero-to-one go-to-market leader. Former P&L leader for all North America businesses at Moglix, a $2.6B B2B mega unicorn. Former Principal at Kearney, with transformation and Fortune 100 sales experience across four continents.
IIT Kanpur · ISB19 years of experienceLinkedIn
Previously at Pegasystems, HighRadius, Microsoft, the University of New Hampshire, ITC, Moglix and Kearney.
Offices
Idanta AI Private Limited and Idanta AI Inc.
- 1SF Bay Area, California
- 2Hyderabad, India
Build identity for the physical world.
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Contact pressAbout the company
Where is Idanta based?
Idanta has offices in the SF Bay Area, California and in Hyderabad, India. It works with alliance partners in the United States, Mexico, Brazil and India.
What does the name mean?
Idanta comes from identity: the company exists to give every physical unit its own verifiable identity.
Is the technology patented?
Idanta's technology is patent pending.