idanta.ai gives every physical saleable unit a unique, unclonable digital identity, extracted from the unit's existing label. No new tags, no new hardware, no production changes required. Built for brands dealing with diversion, counterfeits, and inventory leakage.
All units of an SKU look the same to your systems. idanta.ai changes that by turning each unit's existing label into an unclonable fingerprint, giving it a verifiable identity that travels with it from factory to consumer.
We use the microscopic random variations in a label's substrate and the ink printed on it; variations that exist in every label but can never be duplicated. Even a perfect visual copy is distinguished.
No QR codes to print. No RFID tags to apply. No new consumables. No line changes. idanta works with labels that are already on your products.
Any downstream actor, distributor, retailer, consumer can verify a product's identity using an ordinary smartphone camera. No special readers required.
Enroll once at the factory. Verify everywhere. The same identity enables anti-diversion, warranty validation, recall precision, returns authentication, and consumer trust; all from one platform.
Enterprise systems record what should happen. They cannot prove what actually happened to an individual unit. That gap is where diversion, counterfeiting, and inventory distortion live.
When a pallet leaves your factory, your ERP records the transaction. But the system has no way to know whether those specific units arrived at their intended destination or were swapped, diverted, or faked along the way.
Supply chain leakages are symptoms. Weak physical-digital binding is the disease.
idanta.ai uses high-speed computer vision and deep learning to read the microscopic uniqueness already present in every printed label, and converts it into a cryptographically secure digital fingerprint.
Traditional approaches add something to a product to make it trackable: a QR code, an RFID chip, a hologram.
idanta.ai is fully non-additive.
idanta.ai is founded by seasoned entrepreneurs with deep expertise across supply chain, AI product development, computer vision, and enterprise GTM; shaped by experience at companies such as Microsoft, Moglix, Pegasystems, HighRadius, Kearney, and ITC. Collectively, we have over 85 years of experience, with strong academic foundations from the IITs and ISB, including PhDs and MBAs.
If you are a brand experiencing diversion, counterfeits, or inventory leakage, let's talk.
hello@idanta.ai →